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STORY

alton,
The leader of culture in bicycle

    • ALTON SPORTS

    • that has led the paradigm

    • of national bike industry

    Alton Sports changed the paradigm of the Korean bicycle market in 1988, presenting the first Korean MTB and BMX bicycles to the market, which had only known bicycles under the adult and junior labels. Since then, Alton Sports has led the emergence of the bike culture in Korea, hosting large-scale bicycle competitions and publishing the first bicycle newsletter, “Cross Country News.”

    • GOOD DESIGN

    • Awarded in a low,

    • As the leader of design trend

    Alton Sports concentrated on create new styles because we already predicted the bike industry would enter the competition age of fashion and style since 2000.

    Top level designers joined in product planning, and Alton Sports was awarded the grand prize at GOOD DESIGN in 2013 and 2015, and then, the excellence award in 2016. Through these prizes, Alton Sports proved its competency of excellence design.

    • The only smart factories

    • of bicycles in Korea

    Until now, Alton Sports has fabricated products in mass-sized self-operating factories with the faith of manufacturing products for customers’ trust. This smart factory system is the only thing in Korea. Alton Sports broke the business frame stereotyped, the outsourcing method, not only to complete our products to be designed and fabricated for customer satisfaction but to practice aspiration and spirit of Alton Sports to open a new way by its own.

    • Alton Sports

    • raised the quality criteria

    • of a new product

    • management system.

    Alton Sports innovatively introduced the elevated quality management knowhow, starting from affiliating with Innox, a company of state-of-the-art materials. Along with mass-sized equipment investment, we applied a new welding and coloring technology and revised the existing quality management system and its organization in general. Through ‘Quality Innovation Project’, for example 100,000 shock stress test plus 100,000 times, Alton manufactures the best quality ever.
    At the result, Alton Sports was credited for product reliability and safety: the first KS certification mark in Korea, Japanese safety test SG mark, certification for mountain bikes, and EN certification or European Quality Certification.

  • Since 2016, Alton Sports has operated the new A/S system. Alton Sports provided professional curriculum to agencies selected by strict selection process such as location accessible to customers, reputation of the agency, and level of maintenance. Also, we operate nationwide 111 ALTON BIKE CLINICs (ABC directly-managed stores) by supplying pro-level equipment to the agencies that completed the curricula. To the agencies, Alton Sports offers advanced A/S knowhow and new bike information continuously and will provide differentiated and more improved service to the customers.

    • Evolved A/S system

    • of Alton Sports

    • Successful trans-American

    • journey of 6,600 km

    • Changing the standard of

    • cost-effective bicycles

    In 2015, Alton’s MTB T77D won the honor of completing the 88-day,
    6,600-km trans-American journey.
    Starting as a project to support the dream of a bicycle-loving college student
    to cross the United States, the trans-American ride went through 12 states from New York to California, proving the strength and quality of Alton’s bicycles and changing the standard of cost-effectiveness.

    • A special

    • partnership

    • with a high-tech

    • material firm

    A new beginning
    for Alton Sports

    Alton Sports was reborn and advanced by affiliating with Innox, a company of state-of-the-art materials.
    Alton Sports launched new designs and styles other bike industries did not tried to make for leading trend, and have made advanced products by grafting on cutting-edge technology of Innox. Moreover, we pursue excellent service and try to get close with customers and be loved by customers as the best brand Alton Sports with Alton’s all competency.