COMPANY
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Vision and values
Alton Sports will transcend the confines of Korea with relentless challenge and research to become a world-class bicycle manufacturer.
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VISION & CORE VALUE
CREATIVE FACTORY
The only self-producing Korean bicycle brand
- The only Korean firm to possess a factory capable of large-scale productionCollaborations with global brands
(Benetton, Chevrolet, Keith Haring, Diamondback, and Raleigh) - Trendsetting with innovative colors and design
INNOVATIVE R&D
Achieve innovation in research and development
- First application of POSCO’s AHSS of the future, DP780, to bicycles
- Awarded with the GD Mark and the Grand Prize by the Good Design Award in 2013 and 2016, respectivelys
- First internal battery electric bike in Korea (patent no. 10-1207885)
- Awarded with the K Mark from the Korea Testing Laboratory and the Green Technology Certificate from the Ministry of Trade, Industry and Energy
- Recognized as an Industrial Fusion Leader by the Ministry of Trade, Industry and Energy
- First anti-theft IOT bicycle in the world
Global Challenge
Largest exporter of bicycles in Korea
- Entered the Polish market in 1994Established the Shenzhen factory in 1995
- Entered the Japanese and South American markets in 1997
- Electric bike export (to North America) made in 2014
- Strengthened global partnerships with POSCO and Samsung SDI
